Do Green Property Managers Attract More Considerate Residents?

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Just because it may not be as “cool” today to take your property management business in a “green” direction doesn’t mean it’s not rewarding. Besides the personal satisfaction there are advantages.

As part of its Healthy Homes Program, the federal government’s Department of Housing and Urban Development (HUD) launched in 1999 its Healthy Homes Initiative (HHI) to protect families from housing-related health and safety hazards.

Then in July of 2007 HUD introduced its Green Initiative, a nationwide pilot initiative to encourage owners and purchasers of affordable, multifamily properties to rehabilitate their properties using sustainable Green Building principles.

If you or your clients comply with the standards of the Green Initiative you may be eligible for a government sponsored program that “…restructures property debt to account for market rent levels, to pay for rehabilitation and 20 years’ of estimated repairs and replacements, and to establish a financially viable project for the long term.”

There’s also a Credential for Green Property Management (CPGM) you can qualify for. It offers management companies and owners a mechanism for meeting the training commitments to the HUD Office of Affordable Preservation (OAHP) if they’ve qualified for a “green restructuring”.

The CPGM credential isn’t restricted to management companies who have opted for an OAHP green restructuring. It also benefits onsite managers, maintenance staff and supervisors of front-line staff at other affordable and conventional apartment communities employing Green Operations and Maintenance Practices.

Credential holders will learn the latest techniques and technologies for making cost-saving green improvements at properties. The credential is earned by completing a total of 16 hours of training in a variety of green building topics.

My research suggests that as a credentialed (CGPM) property manager you’ll have an advantage over the competition. You’re likely to attract property owners who are progressive-minded proponents of environmentally sensitive practices.

Many people today, especially those concerned with climate change, care about the advantages of sustainability and conservation. These include residents who directly benefit.

If you’re able to tell prospects that your rental units meet energy-saving criteria or the federal standards of the Healthy Homes Initiative you’re likely to find this an important attraction to a more caring group.

It isn’t rocket science to imagine that the kind of people who make excellent renters are also impressed with buildings updated to be both environmentally sensitive as well as healthier to live in.

Each of the following topics is covered in the credential training, with a cumulative total of at least 8 hours in these areas:

  • Green Building Principles and Practices Overview
  • Energy Efficiency
  • Water Efficiency
  • Integrated Pest Management
  • Indoor Air Quality
  • Green Operations and Maintenance

Other topics that may be included in the 16-hour requirement include:

  • Green Site Landscaping, Xeriscape, Composting, etc.
  • Green Building Systems
  • Alternative Energy Sources (Solar, Wind, Geothermal, Combined Heat and Power, Co-generation)
  • Energy Star (including indoor and outdoor lighting) and WaterSense Programs
  • Recycling and Waste Reduction
  • Resident Green Education

To learn more about the CGPM opportunity visit this page. Consider the advantages that becoming credentialed will contribute to your property management business.

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