MELBOURNE, Australia (June 2, 2014) – It’s not often that a travel product helps provide clean and safe drinking water for communities in need. It’s even less common that it’s good for the environment, helps you pack less and weighs only 5 oz. The world’s first pocket-sized washing machine, the Scrubba® wash bag, is doing just that.
The man behind this Australian invention is Ash Newland. His Melbourne-based company, Calibre8 Pty Ltd, has committed to donating up to $15,000 USD in the next five weeks to charity: water (www.charitywater.org) to build the infrastructure required to plumb a water system for a school in Bangladesh. The project will provide an ongoing supply of clean and safe drinking water for around 750 people as well as vital training in water and sanitation hygiene. With 16% of people in Bangladesh lacking access to water and 42% lacking access to sanitation, this project will be vital to the school and nearby communities.
“This donation of up to $15,000 is the first of many large donations we plan to make in the coming years,” Newland said. “We have selected charity: water for this donation as they offer a great level of transparency and reporting. We think it is important that our supporters can see exactly what project they helped fund and in most cases even look up the location with GPS coordinates.”
Newland continues, “We launched the Scrubba wash bag in mid-2012 after a successful crowd-funding campaign, so it is terrific to already be in a position where we can make substantial contributions to communities in need.
“Having traveled extensively around the world, I have seen first-hand the sad truth that many people live without clean water and other basic essentials – things we often take for granted,” Newland said. “It is great to know that we can help travelers pack less and travel lighter and at the same time help those in need with the basics to survive.”
The exact amount donated up to the $15,000 will be tied to social media engagement through June 27, 2014. “By linking the donations to social media engagement, we hope to build awareness of the need for water-related projects as well as our product, which will allow us to commit more funds in the future,” Newland said.
The Scrubba wash bag will donate $1 for every new Like on their Facebook page (https://www.facebook.com/THESCRUBBA). For those who already own a Scrubba wash bag, the company will donate $20 for a cool image of Scrubba being used on location and posted to the company’s Facebook wall or emailed to email@example.com. Fifty dollars will be donated if users upload a video of themselves demonstrating how to use the Scrubba wash bag to clean their clothes on YouTube and email the video link to firstname.lastname@example.org.
Conceived by world-traveling patent attorney Ash Newland in 2010 as he prepared to climb Mt Kilimanjaro in Tanzania, the Scrubba wash bag has become a global success story. His company, Calibre8 Pty Ltd now has “retailers and distributors in over 14 counties and this looks like expanding to around 20 countries in the next few months,” Newland said.
Notes to editor
High res product images can be accessed from Scrubba’s online image bank at:http://thescrubba.com/pages/image-bank-2013
The latest promo video is accessible at: http://youtu.be/-Y2kR7_dFXw
charity: water images specific to this project can be accessed at:http://www.charitywater.org/projects/countries/bangladesh/
Ash Newland is available for interviews and can be scheduled by email to email@example.com
Available worldwide, the Scrubba wash bag recently won Gear Junkie’s “Best in Show” from Outdoor Retailer 2013 and is part of the greatest gear for 2014 (http://gearjunkie.com/outdoor-retailer-summer-2013-best-in-show).
How the Scrubba Wash Bag Works
The secret to the patent pending 5 oz. Scrubba wash bag is on the inside: hundreds of resilient “nodules” act as a flexible washboard in a bag. To wash clothes, simply add cleaning liquid and one-half to a full gallon of water, seal the bag, expel the air and rub for as little as 30 seconds (three minutes provides a machine quality wash). Rinsing can be done in the bag or in the shower and then it is simply a matter of hanging the clothes to dry.
The Scrubba wash bag is patented in Australia and New Zealand and patent pending internationally. The word Scrubba and the Scrubba logo are trademarks of Calibre8 Pty Ltd.